Alfred White joined the Conference USA staff in July 2004 as an Associate Commissioner. White is responsible for conference football and baseball operations, as well as the league's public affairs activities, including media, public and community relations.

With more than 20 years of progressive experience in intercollegiate and professional athletics administration, he held positions as the Commissioner of the Southern Conference from 1998-2001 and as president of the NBA Development League's Asheville Altitude (2001-2004). He also served 15 years on staff at the NCAA in the areas of communications, promotions and corporate marketing. He was named the NCAA Director of Corporate Marketing in 1997.

White has developed and managed key professional contacts and relationships for the NBA, NCAA and the Southern Conference, including major radio and television networks, radio and television syndicators, publishers, major publications and newspapers. In his role as president of the Altitude, he implemented the strategic start-up of the franchise in the eight-team league that began in November 2001.

White became the Southern Conference's sixth commissioner on May 3, 1998. During his tenure, he implemented a strategic marketing plan and to create opportunities for greater exposure while growing the conference's Corporate Partner Program. He was instrumental in helping the Southern Conference secure the host role for a 2002 NCAA Men's Basketball Championship First and Second rounds site in Greenville, S.C.

A 1979 graduate of Texas Tech University and native of Houston, Texas, White began his career as an assistant SID at his alma mater before joining the NCAA. He is married to the former Judy Byers of Kansas City, Mo.